Aguascalientes: May – August Featured Businesses

For Líder Empresarial, the review of its May, June, July, and August covers highlights four leading entities that are making strides in diverse fields and strengthening key sectors. Each case provides verifiable information on growth, structure, expansion, and digitalization.

May: Auren and the Strengthening of Legal Services

Auren Aguascalientes began over 15 years ago, founded by Roberto Ruvalcaba Guerra and Marvin Gómez Ruiz, who consolidated the firm in 2013 and subsequently joined the international Auren network. The firm operates with constant innovation and digitizes case files to enhance internal processes. It also developed Criteria, a tool that significantly reduces the time required to search for favorable judgments. The organization serves sectors such as automotive, real estate, agricultural, manufacturing (maquiladora), and technology, always with a multidisciplinary approach. Thanks to this structure, the firm plans to open a specialized corporate sector office and expand services supported by advanced technologies. The executive team includes Marvin Gómez, Roberto Ruvalcaba, Daniel Ruvalcaba, Ana Lucía Esquivel, and José Antonio Guerra Caparrós, who uphold values such as meritocracy and continuous training.

June: EdgeHub, the Neouniversity

EdgeHub emerges as the first neouniversity oriented towards the needs of the 21st century. Its academic model is based on Learning by Doing and Problem-Based Thinking, with programs designed to respond to average organizational cycles of eight years, according to its directors. This fact underscores the importance of updated and flexible learning. The institution integrates four central pillars: Human Skills, Innovation, Tech Skills, and Critical Thinking, always through real-world projects. With this approach, EdgeHub already offers three undergraduate degrees and one master’s program in operation, while preparing postgraduate degrees in FinTech and Artificial Intelligence. Its academic faculty, called Edge Thinkers, brings together specialists with international experience who guide training processes based on practical execution. Furthermore, the digital model allows it to welcome students from Mexico, Latin America, and other countries. Thus, the proposal creates an ecosystem where knowledge circulates without territorial restrictions and adapts to technological change.

July: Alternativa Oportuna

Alternativa Oportuna began operations in 2020 and belongs to the SOFOM sector. Five years later, it maintains a 0% non-performing loan (NPL) portfolio, a critical factor for its position in the financial market. The institution offers SME loans with mortgage guarantees, pure leasing, and factoring services, which strengthen liquidity and business expansion. The institutionalization process led the company to receive the High-Quality SOFOM Certification (SAC), endorsed by ASOFOM and HR Ratings. Furthermore, its board includes specialists such as Mauricio Duarte, Pablo Igartúa, Roberto Valle, and Julia Romo, who contribute banking and regulatory experience. The financial firm is working to secure funding with Nafin and with foreign funds located in Singapore and Miami. It also projects national expansion, corporate governance strengthening, and technological development. These advancements support significant figures: over 400 jobs generated and an economic impact exceeding 80 million pesos in five years.

August: Lácteos Chacho

began in 1975 with the production of between 100 and 120 liters of milk daily, processed traditionally. The Chacho brand was officially registered in 1991, and with industrial machinery, it began an expansion that reached cities such as San Luis Potosí, Monterrey, Mexico City, and Guadalajara. Growth was sustained by the participation of the Morales Esparza family. The incorporation of the founder’s children modernized processes and consolidated operations. In 2016, Vivelat was born, an institutional umbrella that groups various brands and distributes functions without affecting Chacho’s identity. To commemorate its fiftieth anniversary, the company is driving export projects and digitalization processes. Furthermore, it is investing in machinery that improves quality and efficiency. All these efforts strengthen its national presence and its contribution to the regional economy through employment and extensive distribution networks.

The post first appeared on Líder Empresarial.