Strategy Launched to Enable Businesses in San Luis Potosí to Sell on TikTok

For businesses in San Luis Potosí, posting photos or videos on social media may soon be more than just a strategy for gaining visibility. The next step involves transforming these digital interactions into customers and, ultimately, sales. The National Chamber of Commerce, Services, and Tourism (Canaco-Servytur) San Luis Potosí aims to bring small and medium-sized businesses in the state closer to digital commerce tools through “México Vende,” an initiative promoted nationally by Concanaco Servytur and TikTok Shop. The fundamental shift is moving from using TikTok as an advertising showcase to integrating it into the commercial process.

How Can Businesses in San Luis Potosí Sell Through TikTok?

Mauricio Mahbub Tamés, president of the Canaco-Servytur of San Luis Potosí, explained that the organization is working to transfer the tools of México Vende to local businesses. The intention is for a company not to be limited to opening an account and publishing content. The next step involves learning to use social media as a sales channel, so that videos can guide consumers from product discovery to a concrete purchase opportunity.

This is where TikTok Shop, the e-commerce tool integrated into the platform, becomes relevant. It allows brands to showcase and sell products within the TikTok ecosystem, combining videos, live streams, creators, and e-commerce. TikTok Shop began operations in Mexico in February 2025. Therefore, for a business in Potosí, the strategy could range from demonstrating how a product works to organizing live streams or collaborating with creators to reach new audiences.

México Vende Aims to Bring Small Businesses to TikTok Shop

México Vende was launched on August 12, 2026, by Concanaco Servytur Mexico and TikTok Shop as a pilot program to accelerate the digitalization of family businesses and facilitate their adoption of new e-commerce models. The first phase will commence in the State of Mexico through a remote scheme, but it was designed to be extended to other states later through coordination with Chambers of Commerce and state authorities.

Nationally, the projection is to incorporate over 5,000 companies. The initial phase plans to work with 150 businesses from Mexico State, divided into groups of 40 to 50 participants. In San Luis Potosí, Mahbub Tamés indicated that Canaco is working with the Confederation to understand the tools and subsequently adapt them to the needs of local businesses. However, no specific launch date for the program in San Luis Potosí or the number of local establishments that will initially participate has been announced yet.

From Making Videos to Selling: What Will Businesses Learn?

The proposal goes beyond teaching how to gain views. The national program includes eight training sessions aimed at transforming TikTok activity into a more structured commercial strategy. The topics will include:

• Account creation and setup.
• Store and content optimization.
• Logistics.
• Affiliate programs.
• Sales through live streams.
• Strategies for generating traffic.
• Sales maximization.
• Financial control.

Thus, the model seeks to intervene in virtually the entire digital sales journey, from preparing the store and attracting users to delivering products and reviewing financial results. Specialized training for the first phase is scheduled to begin on September 22, 2026.

Which Businesses in San Luis Potosí Could Benefit from México Vende?

Not all products will necessarily be eligible for commercialization under the program. Concanaco states that interested establishments must offer products of national manufacturing or local production, possess available inventory for immediate sale, have basic TikTok knowledge, and be interested in developing content and digital commerce.

Categories considered include:

• Clothing.
• Footwear.
• Accessories.
• Health and beauty.
• Home goods.
• Electronics.
• Pet products.
• Packaged foods.
• Non-alcoholic beverages.

Inclusion will also be subject to TikTok Shop’s commercial guidelines. This particularly opens doors for Potosino brands and producers capable of packaging, storing, and shipping merchandise beyond their immediate vicinity.

TikTok Seeks to Become More Than Just Advertising for Businesses

The appeal for small establishments lies in how users interact with the platform. Concanaco reports, citing data presented by

, that eight out of ten users discover new brands, products, trends, or services through TikTok. The company itself reported during TikTok World México that over 91% of its users take some action after watching a video. Furthermore, it indicated that 84% of searches within the app correspond to exploration and evaluation stages. This does not necessarily mean that every view generates a purchase. However, it explains why the platform is evolving from an entertainment space to an environment where brands seek to engage from discovery to conversion. Additionally, TikTok reported that searches within the platform increased by over 40% annually, reinforcing its function as a tool for finding information, products, and services.

TikTok Shop Already Shows Sales Examples in Mexico

The integration of content and commerce already has precedents in the Mexican market. During TikTok World México 2025, the platform presented cases of companies that used videos and live streams to sell directly through TikTok Shop. For example, the Mexican brand Tenis Panam reported over 29,000 pesos in sales and 30 orders in a single live stream during a Mother’s Day campaign. NuupBeauty exceeded 32,000 pesos and 50 orders in one session. Steren registered a 370% increase in sales during a live stream strategy linked to Hot Sale, while Sarelly Creativo Lab reported 180% growth and over 3,100 orders during its campaign.

Only 5.5% of Mexican Businesses Sell Online

The challenge is considerable because commercial digitalization still has room to grow. Concanaco maintains that only 5.5% of Mexican economic units currently sell online, even though e-commerce already accounts for 17.7% of retail sales in the country. Furthermore, its Third Study on SME Digitalization 2026 found that 38.53% of businesses identify a lack of training as the main barrier to digitalization. Another 39.61% consider training to be the most important support for increasing their competitiveness. This is where one of the program’s main objectives lies: to bridge the gap between having a social network and implementing a digital sales strategy.

Can TikTok Really Increase Business Profits?

TikTok can become a tool for generating sales, but generating more revenue does not automatically equate to higher profits. For a social commerce strategy to be profitable, each establishment will need to consider aspects such as product cost, shipping, packaging, discounts, advertising, commissions, and returns. Precisely for this reason, México Vende includes logistics, sales maximization, and financial control components in its training, in addition to content creation. Concanaco assures that its digitalization study found that businesses incorporating digital tools can achieve up to 22 additional percentage points in profitability. Similarly, a 2025 study by the Confederation found that businesses with a digital presence registered, on average, an annual revenue growth of 11%.

The Challenge for Businesses in San Luis Potosí: Converting Followers into Customers

For Canaco in San Luis Potosí, the challenge will be to get small and medium-sized enterprises to transition from using platforms solely for exhibition to integrating them as an additional sales channel. This implies a change in logic. A restaurant, store, local producer, or brand will no longer have to think only about how many people saw a post, but rather about how many users inquired, visited the store, added an item to their cart, or completed a purchase. Moreover, digital commerce allows a product manufactured in San Luis Potosí to be discovered by consumers located outside their neighborhood, municipality, or even state.

For now, Canaco-Servytur San Luis Potosí is seeking to scale México Vende among local businesses, although the formal launch date in the entity is yet to be announced.

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