Young Entrepreneurs: Universities, Businesses, and Government Face the Challenge of Supporting Talent

, organized by Líder Empresarial. He emphasized that the central question is not just whether young people are prepared to start businesses, but whether the country is ready to back them.

Demographic Bonus: A Competitive Advantage Requiring Adequate Conditions

During his participation as moderator, Trujillo pointed out that various analyses identify Mexico’s demographic bonus as one of its greatest competitive advantages. This factor presents the country with a strategic opportunity: to leverage the talent of a young, connected generation capable of integrating into high-growth sectors. However, the representative from Universidad La Salle Bajío stressed that talent alone is not enough. For an idea to evolve into a formal and competitive company, an agile regulatory and financial environment is required, capable of facilitating the transition from entrepreneurial creativity to business consolidation.

The Ecosystem is Ready to Support Young Entrepreneurs

Trujillo stated that Mexico has one of the youngest and most connected generations in its history regarding entrepreneurship. However, he noted that the debate should go beyond asking if young people are ready to start businesses. From his perspective, the fundamental issue is whether institutions, companies, universities, ecosystems, and communities are prepared to support new entrepreneurs in their growth process. Therefore, support should not be understood merely as occasional advice but as a structure that allows young entrepreneurs to access tools, networks, knowledge, financing, and collaboration spaces.

Young Entrepreneurs and Digitalization

The Coordinator of Institutional Marketing at Universidad La Salle Bajío also addressed the role of digitalization and access to global technology. He explained that these conditions have opened immediate doors for new generations, allowing them to access tools, markets, and business models that were previously out of their reach. However, he warned that the real challenge lies in determining whether Mexican startups are generating their own innovation or merely adapting foreign models.

“Digitalization and access to global technology open immediate doors, but the real challenge lies in whether Mexican startups are generating their own innovation or simply adapting foreign models.”

Consequently, Trujillo indicated that the skills required to compete globally go beyond the technical mastery of digital platforms or tools. Strategic vision, adaptability, critical thinking, and sensitivity to identify local problems with scalable solutions are necessary.

Triple Helix: The Coordination Needed for a Mature Ecosystem

One of the central pillars of his presentation was the importance of consolidating an entrepreneurial ecosystem based on the so-called triple helix. Trujillo explained that the consolidation of a mature ecosystem depends on startups, large traditional companies, and public policies operating in sync. In this framework, startups contribute innovation, agility, and new ways of solving problems; established companies can offer experience, market access, and scalability; while public policies must create regulatory, financial, and policy conditions that facilitate growth. From the perspective of Universidad La Salle Bajío, Trujillo emphasized that training entrepreneurs involves much more than developing technical skills. He pointed out that higher education should contribute to forming individuals capable of building alliances, leading ethically, and working for the common good. This perspective positions universities as strategic players within the entrepreneurial ecosystem, not only for their ability to impart knowledge but also for their responsibility in the integral development of future business leaders.

“From Universidad de la Salle Bajío, we understand that training entrepreneurs involves much more than developing technical skills; it also means forming individuals capable of building alliances, leading ethically, and working for the common good.”

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