Nine Brands with 'Made in Aguascalientes' Distinction Successfully Enter OXXO

A group of nine local companies, operating under the ‘Made in Aguascalientes’ distinction, has successfully broken through the corporate retail barrier by integrating their products into the commercial offering of the OXXO convenience store chain. This commercial alliance now allows 23 products from Aguascalientes to be available in 46 branches across the state, opening a high-traffic sales channel for local entrepreneurs and promoting regional consumption.

Which Brands Are Now on the Shelves?

The product selection ranges from the food and beverage sector to pet care, demonstrating the diversification of the local industry. The brands currently on display are:

• Beverages and Wines: Casa Leal (table wine and grape juice), Bebidas Flowers (Spanish sangria and summer red wine), and Fixer (non-alcoholic carbonated beverages).
• Food and Snacks: Los Yugos and Rancho Sal & Fuego (jerky), as well as Maíx Pak’ik (puffed corn snacks).
• Artisan Sauces: ¡Ah Perro! and Salsa Saricha.
• Pets: Chikis Can (treats and accessories).

In this regard, SEDECYT stated that this initiative seeks to strengthen the regional economy by connecting with large distribution chains.

For companies interested in obtaining the ‘Made in Aguascalientes’ distinction, the state government maintains an open call for registration. The process is conducted digitally through the official portal expedientedigital.aguascalientes.gob.mx. Additionally, telephone assistance is available at 449 910 26 11 (ext. 5991) or through service 070.

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The post first appeared on Líder Empresarial.