Nissan Mexico: Sales, Market Share, and Growth Strategy

Nissan solidified its position as the absolute leader in the Mexican automotive market during 2025. The commercial and financial strategy demonstrated measurable results, supported by concrete figures.

During December, the national market sold 154,400 light vehicles. Of that total, 29,300 units corresponded to Nissan, according to official figures presented by the company. This performance granted the brand a market share of 19% in December. Additionally, the brand registered a year-over-year growth of 16% during the same month.

Annual Results and Operational Scale

The close of the annual calendar confirmed Nissan’s operational scale in Mexico. During 2025, the brand sold 174,400 units in the country. This figure represented an annual market share of 18% of the national market.

Rodrigo Centeno, President and General Director of Nissan Mexicana, detailed the cumulative impact of the growth: “Nissan sold 174,400 units in the country, achieving an 18% market share, which represents an additional 19,000 units compared to the previous year, with an annual growth of 7.6%”

This result solidified 18 consecutive years of national leadership. The brand maintained the first position without interruption within the Mexican market.

Financing, Portfolio, and Investment Vision

Nissan’s commercial performance integrated a relevant and measurable financial component. During December, 20,700 Nissan units were sold through financing schemes. This volume reflected the brand’s operational capacity in automotive credit.

The financial strategy accompanied the growth in sales and market share. Nissan maintained a structure focused on volume, accessibility, and constant rotation.

Rodrigo Centeno emphasized the rationale behind these results: “We are not only the largest brand; we are the fastest-growing brand, and these numbers confirm that we are on the right track with a long-term commitment to Mexico”

The company announced a complete renewal of its portfolio in Mexico. Nissan Mexico will be the first global market with 100% of its offering updated. Within an 18-month period, the brand will incorporate five new electrified models.

This decision responded to a progressive and scalable investment strategy. The renewed portfolio will integrate volume, technology, efficiency, and accessible electrification. The company thus reinforced its focus on sustained growth within the Mexican market.

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