Guanajuato Ranks in the Top 5 for the Meetings Industry: What Strengthens Its Position?

The landscape of the

in Guanajuato is not concentrated in a single city. The state’s offering spans six specialized destinations that provide venues for congresses, conventions, and exhibitions, along with services and experiences for incentive travel. This diversity keeps Guanajuato within the national Top 5 in the sector, according to the Secretariat of Tourism and Identity (SECTURI). León, Guanajuato capital, San Miguel de Allende, Celaya, Irapuato, and Silao form the foundation of an offering that combines infrastructure, connectivity, lodging, service providers, and tourist attractions.

Six Destinations Comprise the Meetings Industry Offering

Each of the destinations contributes different characteristics to the state market. While León offers infrastructure to host congresses and conventions, San Miguel de Allende strengthens the offerings for incentive travel and the romance segment. In turn, Guanajuato capital, Celaya, Irapuato, and Silao expand the possibilities for organizing professional meetings and complementing work activities with experiences related to wine, gastronomy, and the entity’s tourist attractions. In this way, the execution of an event can extend beyond business sessions. Furthermore, the proximity between destinations allows for the incorporation of various activities within a single trip, broadening the options available to organizers and attendees. https://www.liderempresarial.com/turismo-reuniones-guanajuato-6847-millones-pesos/

Guanajuato Presents Its Capabilities at CNIR 2026

The entity presented this offering during the National Congress of the Meetings Industry (CNIR) 2026, held in Querétaro. The event brought together industry leaders, meeting planners, service providers, and representatives from specialized organizations. The participation was part of the Guanajuato SUMA strategy, promoted by the state government and coordinated by SECTURI. The objective was to maintain the visibility of Guanajuato’s destinations among those involved in selecting and organizing congresses, conventions, incentives, and exhibitions. During the event, industry specialists highlighted Guanajuato’s diversity of destinations, infrastructure, connectivity, and its capacity to integrate tourist experiences around professional events.

Guanajuato Stands Out in Infrastructure and Organizer Connections

Rafael Hernández, CEO of World Meetings Forum and board member of the Mexican Council of the Meetings Industry, emphasized the importance of Guanajuato’s participation in forums like CNIR. The specialist noted that the state possesses diverse destinations and products, in addition to infrastructure, connectivity, and specialized suppliers. He also suggested that the proposals from León, Guanajuato capital, and San Miguel de Allende can be complemented with activities related to wine and gastronomy. These options allow professional meetings to incorporate additional experiences and for visitors to explore more than one destination during their stay. For her part, Eleonora García, Show Director of IBTM Americas, highlighted that participation in the congress facilitates direct contact between service providers and those responsible for organizing congresses, conventions, and incentive trips. Within the state’s offering, she identified León for its infrastructure for congresses and conventions, its hotel capacity, and its accessibility. She also pointed out San Miguel de Allende’s strengths for the romance and incentive segments.

León, a Precedent for the Meetings Industry

Guanajuato’s presence at CNIR has a precedent within the state itself. In 2024, León hosted the thirtieth edition of the National Congress of the Meetings Industry. The event took place at Poliforum León and brought together approximately 800 participants, including meeting planners, destination representatives, Convention and Visitors Bureaus, Secretariats of Tourism, travel agents, and specialized media. Two years later, the entity returned to CNIR to present the strengths of its six destinations and maintain its presence within the Mexican market for congresses, conventions, exhibitions, and incentive travel.