Made in San Luis Potosí: Initiative Advances to Boost Local Consumption and Productivity

According to data from the National Institute of Statistics and Geography (INEGI),

San Luis Potosí has 169,278 local commercial establishments. The business fabric underscored the necessity for an economic promotion instrument to boost the productivity and recognition of local products.

The implementation of the Hecho en San Luis Potosí distinctive mark will strengthen business networks, production chains, and commercialization schemes included in the General Program for Sustainable Economic Development and Competitiveness.

The decree aims for Potosino companies to access greater national and international benefits, with the support of the State’s Secretariat of Economic Development. The intention is to foster the consumption of local products, generate more jobs, and ensure that every item bearing the seal is synonymous with quality, identity, and trust.

The reform also establishes in its article 58 that SEDECO (Secretariat of Economic Development) must promote the participation of Potosino products in fairs, exhibitions, market activities, and specialized events with the intention of strengthening their presence both domestically and internationally.