Buen Fin 2025 vs. Black Friday: Which Offers the Best Discounts?

As El Buen Fin 2025 kicks off on November 13th in Mexico, a question arises among consumers and businesses: how do its discounts compare against the American Black Friday? Although

coincide in the pre-holiday season and compete for the attention of the digital shopper, new data reveals significant differences in habits, expectations, and perceived value.

According to the El Buen Fin 2025 Expectations study by the Mexican Association of Online Sales (AMVO), the primary reason Mexican internet users participate in El Buen Fin continues to be access to attractive discounts and promotions. The document indicates that today’s Mexican digital consumer is more selective, compares options, and only makes a purchase when a genuine opportunity is identified, which compels brands to design more robust promotions to stand out during the season.

El Buen Fin: Broad, Financial, and Omnichannel Discounts

The study confirms that El Buen Fin competes not only on price but also on the type of benefits offered. For 2025, shoppers increasingly value interest-free financing —especially 12-month payment plans—, bonuses, cashback, and loyalty programs, advantages that often tip the scales in categories such as electronics, home appliances, and fashion.

Furthermore, the Mexican consumer combines channels like never before: nearly seven out of ten plan to make omnichannel purchases, a level that transforms El Buen Fin into a hybrid event, where the experience across physical stores and digital platforms ultimately influences the perception of value more than an isolated discount percentage.

Black Friday: Aggressive Promotions, but Less Diverse Benefits

Although the document does not directly analyze Black Friday, it does allow for inferring contrasts. While the U.S. event is characterized by aggressive, high-impact discounts, especially in technology, El Buen Fin builds its competitiveness from a broader approach: discounts, financing, and extended banking benefits. This combination —not always present in international retailers— is key to the Mexican shopper’s experience.

A Consumer Who Plans, Compares, and Expects Clarity

The analysis also indicates that 76% of Mexican internet users will research offers in advance, many starting three weeks before the event. In comparative terms, this makes El Buen Fin an arena where planning outweighs impulse buying, compelling brands and retailers to present consistent pricing and avoid confusing practices.

AMVO emphasizes that the main reason for online cart abandonment continues to be the incorrect application of promotions, a critical point that, if not addressed, could diminish competitiveness against international events.

So, Which Has the Best Discounts?

According to available data, El Buen Fin 2025 does not necessarily compete with Black Friday on the absolute level of the discount, but rather on the total value of the offer:

Competitive direct discounts, though less “spectacular” than those observed during Black Friday.
Extended financing options, a highly valued benefit not always replicated by international retailers.
Banking promotions, points, and bonuses, which in Mexico can represent savings equivalent to or exceeding nominal percentages.
Integrated omnichannel experience, where price is not the sole deciding factor.

In practical terms, for the informed and planning Mexican consumer, El Buen Fin ultimately offers a “composite discount” that blends price, financing, and accumulated benefits.

This package, more than a specific percentage, is what maintains its relevance: 8 out of 10 internet users plan to shop during the 2025 edition.

The Verdict

If the question is strictly about who offers the highest discounts, Black Friday typically features more aggressive markdowns.

However, if the question is who offers the best economic value for the Mexican shopper, the study suggests that El Buen Fin compensates with financial benefits, banking promotions, and omnichannel accessibility.

In an increasingly informed and demanding market, competition is not decided solely by the crossed-out price, but by the complete sum of incentives. And in this arena, El Buen Fin maintains a strategic advantage that will remain crucial in 2025.