Industrias Tajín Invests 500 Million Pesos: Project Details for Jalisco

The international expansion of a Mexican brand is also built from the agricultural sector. With this logic in mind, Industrias Tajín has begun construction of its new industrial complex, Capsicum “Sabores de México”, in Tala, Jalisco. This infrastructure aims to strengthen the chili production chain and reduce reliance on imported raw materials.

The project, located adjacent to the company’s current facilities, encompasses a 15,788 square meter site with over 11,000 square meters of construction. It will feature areas for raw material reception and conditioning, grinding, production, storage, laboratories, and other operational spaces.

During the groundbreaking ceremony, Jalisco Governor Pablo Lemus Navarro highlighted the international reach achieved by the company.

“Each little bottle of *

carries a piece of Jalisco. Today, it is present in over 70 countries worldwide, with more than 300 million bottles of Tajín sold globally; each one carries the essence of Jalisco,”* he stated.

From Imported Chili to Strengthening Mexican Agriculture

A key strategic component of the project is its relationship with raw material sourcing. Lemus noted that in previous years, a significant portion of the chili used by the company was imported from India and China. However, the incorporation of agricultural technology and increased productivity per hectare have allowed for an increase in national and state production of the varieties required by Tajín.

The new complex aims to take this evolution a step further by strengthening the connection between agricultural production, industrial transformation, and export. This integration is crucial for a company that currently generates approximately seven thousand jobs and maintains an international presence.

The reported investment for the project amounts to 500 million pesos, with its operation expected to create over 200 direct jobs, according to information released by specialized media.

Technology to Compete from Tala

Capsicum also incorporates a technological focus. Among its primary innovations will be a saturated steam chili sanitization system, developed to enhance the food safety and quality standards of raw materials.

For Horacio Fernández Castillo, CEO and Executive President of Industrias Tajín, the expansion reflects the company’s transformation from a chili-derived product brand to an enterprise with greater industrial capacity and international projection.

“Tajín is no longer just a chili brand; today, we are an icon of popular culture and Mexican pride around the world,” he asserted.

The executive added that the reinterpretation of the bottle by artist Graeme Dymond represents the company’s journey “from Tala to the tables of millions of families,” linking innovation, identity, and production from Jalisco.

The ceremony included the unveiling of a monumental three-meter-tall sculpture of a Tajín bottle, constructed with LEGO bricks by Dymond, a Canadian artist and LEGO Certified Professional. The piece will remain at the company’s facilities as part of its cultural and industrial narrative.

Beyond a brand symbol, the new infrastructure positions Tala once again within an industrial strategy that connects agriculture, manufacturing, technology, and global markets. For Jalisco, the challenge lies in ensuring this international expansion continues to foster greater integration with national producers and generate added value within the territory.

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