What You Need to Know to Invest in the Bajío Today

The Bajío region is one of the most strategic areas for investment in Mexico. States like Querétaro, Guanajuato, San Luis Potosí, and Aguascalientes maintain industrial activity, logistical growth, and foreign capital inflow, driven by advanced manufacturing, exports, and the relocation of production chains. In this context, Querétaro continues to stand out due to its location, connectivity, and economic diversification. However, the 2026 environment also demands a more detailed evaluation of factors such as energy, infrastructure, and talent availability.

Querétaro Maintains Investment Appeal

Mexico reached a historic figure of $40.871 billion USD in Foreign Direct Investment (FDI) in 2025, according to the Ministry of Economy. Part of this dynamism continues to concentrate in industrial regions like the Bajío.

Querétaro maintains a presence in sectors such as:

• Automotive
• Aerospace
• Information Technology
• Logistics
• Advanced Manufacturing

The state also retains a relevant position in foreign trade. Data México reported that during November 2025, Querétaro’s exports exceeded $1.549 billion USD, reflecting the state’s integration into international supply chains.

Furthermore, industrial growth continues to generate demand for logistics spaces and specialized infrastructure. CBRE reported that the Bajío maintained positive activity in industrial absorption during the first quarter of 2025, with Querétaro among the most dynamic markets in the region.

Nearshoring Remains Relevant, But the Conversation Has Shifted

Today, companies are not just analyzing location or labor costs. They are also reviewing long-term operational conditions, energy capacity, and stability for growth.

Among the aspects investors are most heavily evaluating are:

• Availability of electrical energy
• Road and logistics infrastructure
• Proximity to suppliers
• Specialized technical talent
• Industrial expansion capacity

Querétaro maintains significant advantages due to its connectivity with Mexico City, the Bajío corridor, and the northern part of the country. Additionally, the presence of universities, research centers, and industrial clusters has strengthened its competitive profile.

Energy and Technology Take Center Stage

One of the sectors showing the most growth in Querétaro is digital infrastructure. The expansion of data centers and technological services has increased the

and connectivity.

Throughout 2025 and 2026, various companies continued to announce investments linked to technology, logistics, and advanced manufacturing in the region. Simultaneously, the energy issue has become a key factor for new investments. The federal government announced in 2026 plans for electrical expansion and mixed investment participation to strengthen the country’s energy capacity.

For national and international companies, having stable access to energy and infrastructure is now a central part of new project planning.

A Region with Long-Term Vision

The Bajío continues to offer competitive conditions for investment. Querétaro stands out for its industrial ecosystem, connectivity, and production specialization, factors that continue to attract national and international projects.

The current environment, however, demands more strategic decisions. Companies seeking to grow in the region are prioritizing planning, operational efficiency, and long-term adaptability.

The entry

first appears on Líder Empresarial.