Nissan Leads Light Vehicle Sales in Mexico; Production and Exports Decline

The automotive industry in Mexico reported mixed results during the first two months of the year. While domestic sales of light vehicles demonstrated moderate growth, production and exports reflected a slowdown across several automakers, including Nissan.

In the domestic market, Nissan maintained its position as the leading brand in light vehicle sales. During January and February, it sold 44,959 units, representing an annual increase of 7.8% and consolidating its leading position in the Mexican market. With this performance, the Japanese firm surpassed other high-volume brands such as General Motors, Volkswagen, and Toyota, within a context where internal demand continues to demonstrate resilience.

In contrast, the company’s industrial indicators showed declines. Nissan’s production in the country reached 82,329 units in the first two months, representing a 31.9% decrease compared to the same period last year. Similarly, the automaker’s exports totaled 54,125 vehicles, an annual decrease of 24.6%.

At the industry level, the sector also presented mixed signals. Total sales of light vehicles in the domestic market grew 4.4% annually in the first two months, exceeding 250,000 units, which reflects a still-solid domestic demand. Nevertheless, national production registered a slight contraction of approximately 0.6%, while exports increased by 1.4%, despite adjustments in supply chains and variations in external demand.

Despite this environment, Nissan’s sales leadership confirms its significance in the Mexican market, where it maintains a strong presence in high-volume segments and an extensive distribution network. The performance of the first two months suggests that, although manufacturing activity faces pressures, domestic consumption continues to be a relevant pillar for the country’s automotive industry.

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first appeared in Líder Empresarial.