Tax Incentives for Buen Fin 2025: Boosting Formal and Digital Commerce

The Mexican government has announced tax incentives for , a strategy that seeks to strengthen formal commerce and promote the use of digital payments. This measure is presented as a direct response to the need to reactivate domestic consumption in a challenging economic environment.

The Ministry of Finance and the Tax Administration Service (SAT) confirmed that businesses promoting the use of electronic payment methods during Buen Fin will be able to access specific tax benefits. This initiative aligns with efforts to reduce informality and improve tax collection.

During sales of over 134 billion pesos were registered, with a 12% growth compared to the previous year, according to data from the Confederation of National Chambers of Commerce (Concanaco). For 2025, sales are estimated to exceed 145 billion pesos, driven by new tax incentives and increased participation of e-commerce. The use of bank cards represented 65% of transactions in the previous edition, and this figure is expected to rise with the new measures.

Furthermore, the SAT has announced that businesses registering electronic operations during Buen Fin will be able to access special tax deductions, provided they comply with digital invoicing and formal registration requirements.

Consumers will also benefit. The use of digital payments will allow for greater security, traceability, and access to exclusive promotions. In turn, businesses that join the initiative will be able to enhance their competitiveness, access preferential credits, and strengthen their presence on digital platforms.

The Mexican Banking Association (ABM) has confirmed that interest-free installment payment options will be offered, in addition to bonuses for using credit and debit cards during Buen Fin.

The government strategy seeks to reduce the gap between formal and informal commerce, incentivizing businesses to register with the SAT and adopt electronic payment technologies. This measure is also part of the objective to digitize the Mexican economy, promoting financial inclusion and fiscal transparency.

The Secretary of Economy, Raquel Buenrostro, highlighted that “Buen Fin 2025 will be an opportunity for more businesses to integrate into the formal system, access tax benefits, and contribute to the country’s economic growth.”

Although the tax incentives for Buen Fin 2025 represent an opportunity, experts warn that their impact will depend on consumer confidence, exchange rate stability, and the adaptability of traditional commerce.

With a GDP contraction of 0.4% in the third quarter of 2025, according to INEGI data, Buen Fin is positioned as a key catalyst to revitalize the economy and recover the pace of consumption.