Tourism in San Luis Potosí: Why It's the New Engine of the Potosí Economy

In regional economies, tourism has ceased to be a complementary activity and has become a strategic growth engine; today, San Luis Potosí is no exception. The mobility of people, the consumption of services, and investment in infrastructure generate productive chains that directly impact employment, trade, and resource generation. In San Luis Potosí, this sector has acquired an increasingly significant role within the economic structure. Hotels, restaurants, travel agencies, transportation, and service providers form an ecosystem that invigorates both urban areas and rural communities. Over the past few years, the state has strengthened its tourism offerings through the consolidation of natural landscapes, “Pueblos Mágicos” (Magical Towns), and spaces oriented towards business tourism, which has expanded the scope of this activity. You might be interested

Tourism in San Luis Potosí and its Upward Trend

According to a report from the State Ministry of Tourism (Sectur), the economic revenue generated by tourism activities in recent years amounts to over 13.785 billion pesos. The document indicates that the figures for 2025 are still in the process of being finalized and integrated, and will therefore be disclosed in April of this year. Nevertheless, the available historical data reflects a growing trend.

In 2021, tourism revenue reached 2.761 billion pesos. By 2022, the figure rose to 3.377 billion pesos. Subsequently, in 2023, the amount increased to 3.836 billion pesos, while in 2024 it reached 4.011 billion pesos.

Historical Record of Tourism Value in San Luis Potosí in Recent Years: -2021: 2.761 billion pesos -2022: 3.377 billion pesos -2023: 3.836 billion pesos -2024: 4.011 billion pesos

This sustained performance positions tourism as one of the most dynamic sectors in the Potosí economy. Learn more

The Economic Impact of Tourism in San Luis Potosí

Furthermore, Sectur reported that tourism activities represent approximately 7% of San Luis Potosí’s Gross Domestic Product. This economic significance is supported by the expansion of hotel infrastructure, the arrival of a growing number of visitors, and the diversification of tourism products.

It highlighted that among San Luis Potosí’s main attractions are:

• The natural landscapes of the Huasteca Potosina
• The six “Pueblos Mágicos” (Magical Towns)
• Business tourism in the metropolitan area

For example, during the analyzed period, attendance at the “Pueblos Mágicos” saw a sustained rebound, with a combined attendance of over 190,000 tourists, both domestic and international.

2026: The Year of Tourism in San Luis Potosí

Meanwhile, the head of the General Secretariat of Government, Guadalupe Torres, stated that tourism generates a large number of jobs through the

, such as:

• Hospitality
• Restaurants
• Services
• Travel agencies

Furthermore, he recalled that 2026 will be the Year of Tourism for San Luis Potosí, in a context marked by the celebration of the FIFA World Cup in Mexico, an event that will attract visitors from various countries. The official indicated that the state government seeks to leverage international platforms such as the

(FITUR) 2026 to promote the state’s attractions globally.

Among San Luis Potosí’s distinctive elements, he highlighted its natural diversity, cultural richness, and traditional celebrations such as the Procession of Silence and the Huastecan Xantolo, which strengthen its tourism positioning.

It is also worth noting that new tourism projects are underway for the state, such as:

• Tamuín National Airport in the Huasteca Potosina

You may also read

The entry

first appeared in Líder Empresarial.