E-commerce in Mexico Exceeds 67 Million Buyers, Raising Demands on Technological Infrastructure

E-commerce in Mexico is experiencing an unprecedented stage of consolidation. After several years of sustained double-digit growth since 2019, the digital market has reached a level of maturity that is redefining business priorities: it’s no longer just about attracting consumers, but about retaining them through efficient and flawless digital experiences. According to the 2025 Online Sales Study by the Mexican Association of Online Sales (AMVO), the value of online retail sales in Mexico grew by 20% during 2024, reaching a record of 789.7 billion pesos.

This growth reflects a structural shift in consumption habits. Currently, over 67.2 million internet users in Mexico make online purchases, a figure that represents 1.8 times the number of shoppers recorded just seven years ago.

Furthermore, Mexico is already among the top 15 countries globally with the highest contribution from the online channel to retail sales, with a 15.8% share, exceeding the world average.

Latin America Accelerates Digital Growth

The dynamism of e-commerce is also observed at a regional level. During 2024, Latin America positioned itself as the second region with the highest e-commerce growth worldwide, with an increase of 10.5%, surpassing markets such as North America, Asia, and Europe.

Currently, digital sales represent 26.8% of total net sales in the region, confirming the consolidation of the online channel as a strategic pillar for businesses.

The New Challenge: Retaining a More Demanding Consumer

In this mature scenario, business competition shifts to customer experience. High-traffic events such as Hot Sale or Black Friday test companies’ technological capacity, where any failure can translate into economic losses and deterioration of customer relationships.

“E-commerce in Mexico has reached a fascinating stage of consolidation. Today, the true challenge is retaining millions of buyers who demand immediacy and efficiency. In a mature market, a customer service failure during peak traffic can mean lost sales,” states Mario Marchetti, General Director of Sinch for Latin America.

Conversational Technology, Key to Scaling Operations

To respond to this growing volume of transactions and inquiries, businesses are investing in robust technological infrastructure and conversational marketing tools, such as chatbots, SMS, RCS, email, and voice services.

These solutions enable centralizing the consumer journey across different communication channels and offering hyper-personalized experiences, in addition to immediate customer responses.

Through communication Application Programming Interfaces (APIs), technology companies enable brands to manage large volumes of interaction without compromising service quality.

“To compete today, technological infrastructure must be invisible to the user but absolutely infallible for the company. From large retailers and banks to delivery applications, companies need to maintain stable and resolute communication channels to ensure no sale is lost due to a poor service experience,” Marchetti adds.

Omnichannel Integration Will Define Future Leaders

Although the physical channel still accounts for 73.2% of sales in the region, the integration between physical stores and digital platforms will continue to intensify.

In this context, companies’ ability to maintain stable and uninterrupted digital operations will be one of the determining factors for leading commerce in the coming years.

The digital economy in Mexico is already a consolidated reality, and its growth will increasingly depend on the strength of the technological infrastructure that supports it.

The post first appeared on Líder Empresarial.