Follow-up as a Key to Professional Sales

In the age of immediacy, where we want everything as soon as possible, there are very interesting studies that companies like Uber, McDonald’s, Domino’s, and others have taken advantage of, studying the psychological profile of the consumer.

For example, Domino’s pizza realized that more than the importance of delivering the pizza before 30 minutes, what customers wanted to know was what stage their pizza was in, whether it was going to arrive, and not knowing this caused them anxiety. Uber is another similar case, which is why they put a car in their application that you follow until they pick you up to take you to your final destination.

The follow-up gives us certainty, how do you give your customers certainty in the sales process? Do you inform them what stage of the process it is in? This is largely the difference between professional and amateur sellers.

Therefore, here are 5 tips that will help you consolidate the professionalization of your brand:

1. Confirm the Purchase and Explain the Next Step1347

“Your purchase is confirmed and this is what’s next….”

Why it works: The customer wants certainty. By explaining what’s next, you give them clarity and peace of mind.

An example can be: Hello [name], thank you for your purchase. In the next 24 hours you will receive an email with instructions. If you have any questions, I’m here to help.

2. Send Periodic Process Updates1749

“We are moving forward and you are in good hands.”

Why it works: Uncertainty generates anxiety. Even if there are no updates, informing provides security.

Here is an example: We are finalizing the last details to deliver your product or service … It’s almost ready!

“While it arrives, get ready to make the most of it.”

Why it works: Keeps the customer involved and reduces impatience.

Example: I share this video/guide so you can get the most out of it from the moment it arrives.

4. Give a Clear Delivery Date (and Keep It)2319

“This is our commitment to you.”

Why it works: Knowing “when” calms the anxiety of “not yet”.

Example: Your product or service will be delivered on [date]. I will communicate any changes to you as soon as possible.

5. Humanize the Process with Empathy and Presence2590

“I’m with you, you’re not forgotten.”

Why it works: Human connection creates trust, even if there are delays.

An example is: Thank you for your patience, [name]. We are working to offer you the best. I am attentive if you have any concerns.

Remember: Silence after a purchase is the worst enemy of trust. An informed client is a calm client, and a calm client is easier to retain and recommend.