"Miles For Life": Companies Join the Fight Against Breast Cancer with Global Prevention and Awareness Initiatives

Breast cancer continues to be one of the leading causes of death among women worldwide. According to the World Health Organization (WHO), over 2.3 million new cases were registered globally in 2022 alone, with one-quarter occurring in countries across the American continent, including Mexico, Colombia, and the United States.

In light of this reality, early detection and awareness remain the most effective tools for reducing mortality and improving prognoses. Within this context, the business sector has begun to assume an increasingly active role as an agent of social change, driving corporate responsibility campaigns focused on the health, prevention, and well-being of their communities.

One such initiative is the global movement “Miles for Life: Every Step Counts, Every Kilometer Gives Life,” which aims to promote reflection, solidarity, and collective action in the fight against breast cancer. The campaign invites individuals from 18 countries — including Mexico, Peru, Colombia, Canada, Brazil, France, Germany, and the United Kingdom — to run, walk, or jog from anywhere in the world as a symbol of self-care and support for those facing this disease.

The movement’s central pillar is the “Miles for Life” Race, a symbolic experience where each kilometer covered represents a commitment to life and prevention. In addition to individual participation, local editions will be organized on October 19th, with the global objective of reaching 1,000 kilometers covered.

Concurrently, a free and educational webinar will be held, where specialists will address topics such as early detection, prevention habits, and the role of glutathione in cellular health. This platform seeks to empower women and their families with practical, life-saving information.

As part of its social responsibility strategy, the company behind the initiative will allocate a portion of its October sales to civil organizations dedicated to breast cancer prevention, detection, and treatment, thereby transforming every step taken into tangible support for those most in need.

“Every step we take together is a message of hope and awareness. Health, dissemination, and prevention have become key drivers of our mission,” stated Svietlana Mansilla Rubinshtein, General Manager of Immunotec Mexico, the company promoting the movement.

Through actions of this nature, the business sector demonstrates that social responsibility involves not just donations or marketing campaigns, but also the capacity to mobilize communities, generate knowledge, and promote healthy lifestyles.

In a world where health and prevention have become priority issues, these initiatives reaffirm that true business competitiveness is also measured by human impact.