Tuesday, August 5, 2025
TECHNOLOGY

Purchasing Power

Lider Empresarial USA
July 19, 2025
Purchasing Power

Discover insights about purchasing power and their relevance in today's dynamic business environment.

According to the National Survey on Financial Health (ENSAFI) 2024, the average monthly income needed to cover basic expenses in Mexico is 16,421 pesos. However, this figure varies significantly by region. For example, in Mexico City an average of 29,500 pesos is required, while in Chiapas it is estimated that 7,000 pesos is enough to live decently.

The ” target=“_blank” rel=“noopener”>socioeconomic levels in Mexico reflect the characteristics and living conditions of families in aspects such as income, education, material goods, and access to services. This classification —prepared by the Mexican Association of Market Intelligence and Opinion Agencies (AMAI)— allows us to understand the differences between the various groups and how these factors influence people’s well-being.

Buying an apartment or a house, for example, seems like an impossible mission. And only 3.6% of the economically active population who also have job stability have the capacity to afford it. This is because the terms to pay off these loans can take up to 20 years.

The challenges these people face are several, and the situation is complicated when observing the level of income that financial institutions request as a “minimum” to grant a loan.

The monthly payments range between 18,000 and 20,000 pesos and the loan term is 20 years, according to a bank loan application with Cofinavit HSBC, Cofinavit Hipoteca Cero Banorte, or Cofinavit Hipoteca Free Santander.

In addition, another situation that can hinder the purchase of an apartment is the down payment that reaches, at a minimum, an amount of 150,000 pesos.