The Future of Msmes Is Digital: Let's Celebrate Their Evolution

employing 27 million people, equivalent to 68.4% of the total number of people working in the business sector. This demonstrates how vital it is that the sector continues to digitize to remain a fundamental part of the business ecosystem. In this context, those of us who work hand-in-hand with these businesses are aware that being in charge of an MSME implies having a clear understanding of which strategies and tools allow them to increase their sales in an increasingly competitive environment. <LinkPreview url=“https://www.liderempresarial.com/cuantas-personas-trabajan-en-mipymes-en-mexico-en-2025/ From our experience at <LinkPreview url=“https://www.liderempresarial.com/cuantas-personas-trabajan-en-mipymes-en-mexico-en-2025/ From our experience at PayPal, one of the keys to generating higher sales in the MSME sector lies in the diversification of marketing channels and payment methods, since in addition to responding to the new demands of consumers, it also makes operations more efficient, opens up new growth opportunities and even fosters cross-border trade. Therefore, to celebrate this important day for the sector, we want to share five reasons why it is worth rethinking the digitization strategy of every MSME:

1. Promotes Secure Sales1697

Security is, without a doubt, one of the priorities when selling online. Having mechanisms that protect both the business and the customer against situations such as unauthorized transactions or unconfirmed deliveries can make a big difference. Find a platform that offers support in every transaction, strengthening confidence on both sides of the purchase.

2. Offers Payment Flexibility2086

Today, this point has become a key differentiator. Customers value being able to choose how to pay: with debit cards, credit cards, food vouchers or even Interest-Free Installments (MSI” title=“From our experience at a href - Lider Empresarial” description=“Lee más sobre from our experience at a href en Lider Empresarial” />. For the business, this represents an improvement in the shopping experience, an increase in conversions and an increase in the average ticket. So it is worth remembering that the more options offered, the more sales are generated. <LinkPreview url=“https://www.liderempresarial.com/ecommerce-mexico-valor-productos-favoritos/

3. Implements User-friendly Technology2775

Technology should not be a barrier to starting or growing a business. Today, taking the leap to the digital environment implies, in addition to charging online, opening new sales channels that bring your business closer to more people. Therefore, it is key to have solutions that are easy to implement, both to set up an online store and to diversify payment methods, without the need to require advanced technical knowledge.

4. Presents Attractive Promotions3245

According to recent data from Global Web Index, PayPal is the first choice of payment platforms among Generations X, Millennials and Z, which demonstrates a great opportunity for MSMEs to attract these generations and boost their online sales. Beyond payment processing, promotions can be a key lever to accelerate their growth and contribute to customer loyalty.

5. Internationalize Your Sales3648

Digital commerce has broken down many barriers, and one of the most relevant is the geographical one. Today, even the smallest businesses can reach customers in other countries thanks to channels such as online stores, marketplaces and social networks. By combining these spaces with payment solutions that accept multiple currencies and facilitate currency conversion, selling internationally can be as easy as doing it locally. MSME Day is a good time to recognize that entrepreneurship is not easy, but it is a great opportunity to transform ideas into growing businesses. Along the way, every decision matters, and having the right support from solutions or allies that allow you to grow can make a difference. Therefore, we invite you to identify the options that are available, both for the creation of sales channels and for offering digital payment methods, and choose the one that best suits your needs. https://www.liderempresarial.com/pagos-en-linea-como-ayuda-a-las-empresas/” title=“Ecommerce Mexico Valor Productos Favoritos - Lider Empresarial” description=“Lee más sobre ecommerce mexico valor productos favoritos en Lider Empresarial” />(https://www.liderempresarial.com/ecommerce-mexico-valor-productos-favoritos/