Why the León Fair is Key to Guanajuato's Economy

has solidified its position as a key public policy instrument to boost the competitiveness of local products. Villaseñor Aguilar detailed that this edition features:

• Over one thousand Guanajuato companies, including 800 exhibitors and 200 marketers.
• Representation from all 46 municipalities of the state.
• More than 450 new “Marca Guanajuato” ventures incorporated in 2025. The distribution of exhibitors was organized as follows:
• Hall C5: 138 exhibitors.
• Hall B300: 247 exhibitors.
• Hall C3: 354 exhibitors.
• Mezzanine Zone: 61 exhibitors. “We are breaking records. Today, we have a thousand participating companies and a diversity of products that demonstrate Guanajuato’s competitiveness,” affirmed the Secretary of Economy.

Marca Guanajuato: From Local Market to Export

Ten percent of companies with the “Marca Guanajuato” distinction already export their products, confirming the maturity of the state’s economic support strategy. Villaseñor Aguilar explained that the state government provides comprehensive support to entrepreneurs through:

• Technical assistance and training.
• Access to financing via “Tú Puedes Guanajuato” (You Can Guanajuato).
• Brand and creativity protection.
• Connection with national and international markets. Cases such as Artizalis, an artisanal sea salt company with exports to 22 countries, and Serramía, a producer of premium vegetables with a presence in the United States and Canada, exemplify the program’s reach.

Innovation, Health, and Added Value: Stories Driving the Local Economy in Guanajuato

During the program, entrepreneurship stories were presented that reflect the evolution of the state’s productive ecosystem. Rosina Rentería, founder of Artizalis, explained that her company was born during the pandemic with a proposal for natural sea salt with 30% less sodium, crafted artisanally and geared towards healthy consumption. For his part, Jesús Ramírez, entrepreneur at Serramía, highlighted the development of dehydrated snacks made from mini peppers, an innovative product, free of preservatives or additives, with high vitamin C content and complete traceability from the farm. “When the productive sector aligns with institutions, that is Marca Guanajuato,” affirmed Ramírez.

Guanajuato Sí Sabe: Gastronomic Identity as an Economic Asset

One of the novelties of this edition is the “Guanajuato Sí Sabe” (Guanajuato Tastes Good) Pavilion, which brings together 24 traditional cooks from the state’s seven regions, integrating gastronomy, tourism, and the local economy. Sara Arbiz Urrico, a traditional cook from San José Iturbide, noted that this space allows for the preservation and commercialization of heritage cuisine, utilizing local ingredients such as chilcuague, criollo corn, and regional varieties of nopal cactus. “Cuisine is identity, it is heritage, and it is also an economic opportunity for our communities,” expressed the governor.

A Fair with Economic Impact and Social Vision

Governor Libia Denisse emphasized that the León Fair has become a strategic point for local consumption. “Today, one of the must-visit points of the fair is the People’s Pavilion, because people know that here there are quality products and added value that directly supports the local economy,” she affirmed. With over a thousand participating MSMEs, an annual growth of 400 companies, and a strategy that already drives exports, the León State Fair solidifies its position as an economic engine for Guanajuato. The “Marca Guanajuato” model demonstrates that institutional support, innovation, and local identity can translate into competitiveness and sustainable development. The post