Aguascalientes, One of LATAM's Most Important Automotive Hubs: Federal Ministry of Economy

During the launch of Frontier and NP300 pickup production at Nissan’s A1 plant, the Ministry of Economy of Claudia Sheinbaum’s government positioned Aguascalientes as one of the most important automotive centers in LATAM. The message was delivered by the Ministry’s head of electromobility, Rodolfo Osorio de la Carrera. “The complex… has consolidated its position as one of the most important automotive hubs in Latin America.”

This assertion was made in the context of initiating Frontier and NP300 production, as part of an institutional review of the state’s installed industrial capacity. “This event clearly reflects three very important aspects: sustained confidence in Mexico as an industrial platform, the robustness of our manufacturing base, and a long-term vision.”

From this perspective, the production launch was presented as a step forward within a trajectory of industrial development linked to investment, technology, and talent. “The launch of this production… represents a step forward in this trajectory, not only implying investment in infrastructure and technology… but also a commitment to Mexican talent.”

Aguascalientes’ positioning was linked to a broader industrial policy strategy promoted by President Claudia Sheinbaum’s federal government. “Today, more than ever, Mexico is experiencing a strategic moment… aimed at strengthening our productive capacities, increasing regional content, attracting high-value-added investment, and building more resilient and competitive supply chains.” In this context, the

was presented as a central element within the institutional narrative. “It is not merely a distinction or a label; it is a declaration of commitment to quality, innovation, and Mexican talent.”

Finally, the head of electromobility at the Ministry of Economy outlined the key directions for manufacturing development. “We know that the future of manufacturing lies in digitalization, sustainability, and regional integration.”

And he reiterated the Ministry’s role in this process: “We reiterate our commitment to working with the industry… to create conditions that foster investment, innovation, and technological development.”

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