Which European Companies Will Invest in Nuevo León Following Samuel García's European Tour?

. Likewise, according to state information, the projects aim to generate employment and strengthen Nuevo León’s industrial growth. They also intend to expand the necessary infrastructure to receive new foreign investments.

Sweden

Atlas Copco

The first stage of the tour took place in Sweden, where the governor announced Atlas Copco’s expansion in Nuevo León. The Swedish company leads industrial solutions in air compression, power generation, and industrial vacuum. Its expansion strengthens sectors such as advanced manufacturing, automotive, infrastructure, and technology.

Furthermore, the project will drive the development of Mexican suppliers for Atlas Copco’s operations in the United States. Through this, the state seeks to solidify itself as a high-tech industrial hub.

Scania, Volvo, and Ericsson

Also in Sweden, Samuel García held meetings with executives from Scania, Volvo, and Ericsson.

Scania México announced a new branch in Nuevo León exceeding 30,000 square meters. This project will generate over 50 direct jobs in the state.

Meanwhile, Ericsson expressed interest in investing in the state. The government reported that it will collaborate with the company on 5G technology, automation, and manufacturing projects. Additionally, Samuel García highlighted the progress of Volvo’s factory in Nuevo León. The plant will span over 200,000 square meters and generate between 2,000 and 2,500 direct jobs.

The project also includes attracting international suppliers, thus its impact could extend to thousands of indirect jobs within the industrial supply chain.

Visit Strawberry Stadium

Finally, in Sweden, the governor also held meetings related to the 2026 World Cup. He met with Simon Åström, president of the Swedish Football Association, and visited the Strawberry Stadium in Stockholm.

The governor indicated that Nuevo León is preparing its gastronomic, tourist, and connectivity offerings to welcome over 5,000 fans from Sweden.

Netherlands

Alpine Green and Van der Hoeven

The second stage of the tour took place in the Netherlands. There, García announced an investment of $200 million by Alpine Green and Van der Hoeven.

Both companies will develop a greenhouse in Galeana. The project will incorporate advanced lighting technology from Signify.

According to the state government, this investment positions Nuevo León as a national benchmark in agricultural innovation and sustainable technology. It will also generate over 300 direct jobs.

Heineken

On another note, in the Netherlands, the governor also met with Heineken executives. The company announced an expansion plan exceeding 400 million euros.

This investment will strengthen its operations, production capabilities, and beer experience-related projects in the state.

Meetings with KNVB Executives

Furthermore, García held meetings with executives from the KNVB, the governing body of Dutch football. The meeting is part of the agenda leading up to the Football World Cup.

The governor toured the facilities of the Dutch national team’s training center. He visited pitches, concentration areas, and the organization’s general offices.

Spain

Naturgy

The third stage occurred in Spain, where the governor announced an investment of 5.5 billion pesos from Naturgy.

The project includes key energy infrastructure to support Nuevo León’s manufacturing growth. It also addresses the increase in foreign investment in the state.

In turn, Naturgy’s plans include growth in peripheral municipalities, grid renewal, and 11 natural gas stations for trucks.

Cox

Also in Spain, Cox announced the closure of a $4 billion investment transaction in Nuevo León. The operation corresponds to the acquisition of Iberdrola’s power plants.

Additionally, the company announced $1 billion for renewable energy plants. The projects will be located in Sabinas Hidalgo, Salinas Victoria, Mina, and Ramones. This investment includes sustainable infrastructure, wind farms, and solar parks.

Grupo Barceló

In the tourism sector, Grupo Barceló announced over $50 million following its acquisition of the formerly named Hotel Camino Real in San Pedro Garza García.

The project aims to modernize the state’s hotel offerings. It will also strengthen infrastructure for corporate and business tourism.

New Direct Flight Madrid-Monterrey

Finally, García announced Iberia’s new direct Madrid-Monterrey flight. The route will have three weekly frequencies starting June 2nd from the Monterrey International Airport.

The state government reported that this connection will link Nuevo León with over 140 countries through Iberia and its commercial partners.

What is Nuevo León Seeking with This International Agenda?

In summary, the European tour integrated productive investment, energy, air connectivity, and tourism promotion. This combination responds to an international positioning strategy for Nuevo León.

On one hand, industrial and energy projects can strengthen the arrival of new companies. On the other, connectivity and the World Cup agenda can increase the state’s tourist and corporate appeal.

Furthermore, the 2026 World Cup appears as an opportunity to showcase the entity to international visitors. The agenda with Sweden, the Netherlands, and ambassadors from the World Cup host cities aims to prepare for this scenario.

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