Federico Carranza to Lead Uber Advertising Sales in Latin America

The announcement was made on November 5, amidst sustained growth in Uber’s advertising division, which already exceeds an annualized revenue run rate of $1.5 billion globally.

Carranza’s appointment reinforces Uber Advertising’s commitment to Latin America as a growth engine. The company seeks to leverage its digital ecosystem to connect brands with 180 million monthly active users.

According to Megan Ramm, Global Head of Sales at Uber Advertising, Carranza’s leadership will enable the advertising business to scale through strategic partnerships and high-impact solutions for local and international brands.

Uber Advertising offers customized communication formats within the application, including Sponsored Listings and Post-Check Out ads, which appear at key moments in the user experience.

Uber’s advertising division integrates over five user touchpoints per month, across rides and deliveries, allowing brands to reach consumers at decisive stages of their digital journey.

Carranza expressed his enthusiasm for joining the team and leading a new phase of growth in the region. He emphasized that Uber holds a unique position to connect brands with millions of consumers in a relevant, responsible, and measurable way.

Uber Advertising has demonstrated strong commercial momentum in 2025, achieving record revenue figures. The strategy for Latin America will focus on strengthening relationships with commercial partners and developing technology solutions tailored to the local market.

Carranza’s leadership coincides with a period of transformation in the digital advertising industry, where mobility and delivery platforms are solidifying their position as key spaces for innovation and investment.