Looking to Sell More? Marca Guanajuato's Plan for 2026

The 2026 edition of the Feria de las Fresas will open new commercial opportunities for local entrepreneurs and small businesses interested in positioning their products before thousands of visitors. The event, to be held from March 13 to 29, 2026, has consolidated its position as one of the most important gatherings for economic and tourism promotion in the Bajío region. The call for participation is primarily aimed at companies holding the regional quality distinction promoted by Marca Guanajuato, who will be able to join the Pabellón DeLaGente, a space designed to boost the commercialization of local products and strengthen the regional economy. The event will take place at Inforum Irapuato, one of the state’s most significant fairgrounds, with the capacity to host mass events and commercial exhibitions.

How Can Entrepreneurs from Guanajuato Participate?

Entrepreneurs interested in participating in the fair must complete a registration through an online form, available within the official call for entries. This process aims to ensure that participating companies meet formality and quality standards.

Among the requested requirements are:

• Possess a valid Marca Guanajuato distinction.
• Submit an updated tax status certificate.
• Provide proof of address.
• Official identification (INE).
• Articles of incorporation, in the case of a formally constituted company.

This framework seeks to promote the participation of formalized businesses with a regional identity, strengthening the positioning of Guanajuato products in tourism and commercial markets.

Which Productive Sectors Are Invited to Participate?

The call for participation includes various productive sectors that reflect the state’s economic diversity. Among the invited industries are:

• Leather and Footwear
• Handicrafts
• Agro-food products (without the use of grills or direct cooking)
• Textiles
• Developing industries

This approach allows for the integration of both traditional producers and emerging ventures, creating a commercial showcase that connects tourism, culture, and the local economy.

An Event with Growing Economic Impact in Guanajuato

The Feria de las Fresas has consolidated its position as one of the most significant economic drivers for the municipality of Irapuato. According to municipal government estimates, the economic impact of the event has shown sustained growth in recent years:

• 2025: 171.6 million pesos and over 461,000 visitors.
• 2024: 160 million pesos with nearly 450,000 attendees.
• 2023: 90.3 million pesos and over 316,000 visitors.

This growth reflects an accelerated recovery after the pandemic and the event’s consolidation as a platform for economic, tourism, and commercial promotion for the region.

What is the Economic Projection for the Fair in 2026?

For the 2026 edition, local authorities anticipate surpassing the economic impact recorded in 2025, driven by an expanded cultural, artistic, and commercial offering within the fair.

The event also generates a significant impact on temporary employment, benefiting over 9,000 people through job opportunities in commerce, services, logistics, and entertainment.

This ecosystem makes the fair a strategic point for entrepreneurs and micro-enterprises to access a high-tourism-flow market and validate their products with real consumers.

Platform for the Growth of Local Businesses in Guanajuato

Beyond entertainment, the Feria de las Fresas has become a market laboratory for local ventures, where brands can gauge product acceptance, expand their commercial network, and strengthen their market positioning.

For many emerging businesses, participating in the Pabellón DeLaGente represents an opportunity for visibility before hundreds of thousands of consumers, in addition to generating contacts with distributors, buyers, and commercial partners.

In a context where in-person events are regaining strength as business catalysts, the 2026 edition of the fair aims to consolidate itself not only as a cultural celebration but also as an engine of

for the Bajío region. The post

first appeared on Líder Empresarial.