Ai in Sales: the Future or a Passing Trend?

If we think that artificial intelligence (AI) in sales is just a technological trick or a fad that will disappear like bell-bottom pants, we may be making a very serious mistake. AI has not only come to stay, but it is revolutionizing the way companies sell. And it does so with more style than an influencer on Instagram.

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Imagine this: a sales team that never sleeps, doesn’t complain about the office coffee, and always knows exactly what to say to the customer. That’s AI in sales. Companies like Salesforce are already using their Einstein AI platform to predict which customers are ready to buy, when and why. It’s like having a crystal ball, but without the mysticism and with better graphics.

And we can’t talk about AI in sales without mentioning Amazon. Well, its AI feeds on your habits and searches and establishes criteria to find that teddy bear you were thinking of giving as a gift. That’s AI in action: analyzing your shopping habits and suggesting products you didn’t even know you wanted. Spoiler: it works so well that it’s hard to leave Amazon without buying something.

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Of course, AI is amazing, but it’s not perfect. To begin with, it needs data. Lots of data. And not just any data, but accurate and up-to-date information. If you feed garbage to AI, it will return garbage.

In addition, there is the issue of resistance to change. Many salespeople see AI as a threat, as if a robot were going to steal their job. But the truth is that AI is not here to replace salespeople, but to make their lives easier. It’s already that coworker who always has the right numbers, the precise answers, and never falls asleep in meetings.

And let’s not forget the cost. Implementing AI requires investment in technology (licenses or even infrastructure), training, and sometimes patience for everything to work as it should. But it is more expensive not to implement it and fall behind while the competition takes your customers.

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AI in sales is not a passing fad, like fidget spinners or teleworking in pajamas (although hopefully the latter will stay). It is a powerful tool that is redefining how companies connect with their customers. And although it still has its limitations, its potential is so great that ignoring it would be like trying to sell encyclopedias in the age of Google.

So, if your company is not yet exploring how AI can improve its sales, it’s time to get on the train. Because, believe me, this train not only goes fast, but it also has free Wi-Fi and reclining seats. Whoever is left behind risks being left in the past.

In short, AI in sales is not the future. It’s the present. And if you’re not using it, you’re probably missing opportunities that your competition is already taking advantage of. So, what are you waiting for? It’s time to stop being a spectator and become a protagonist of this technological revolution!

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