Guanajuato Promotes International Experience for Footwear Manufacturers

The Footwear Industry Chamber of the State of Guanajuato (CICEG) has launched an open call for footwear producers and manufacturers interested in expanding their international presence through participation in SOURCING at MAGIC Las Vegas 2026, one of North America’s most significant fashion and footwear industry events. Under the distinctive Shoes From Mexico brand, this initiative aims to strengthen the competitiveness, export capabilities, and positioning of Mexican manufacturing in strategic international markets.

What is SOURCING at MAGIC Las Vegas?

SOURCING at MAGIC is a specialized international trade show that connects manufacturers with buyers, distributors, and global brands in the fashion, footwear, and accessories sector.

Event Details:

• Event: SOURCING at MAGIC Las Vegas 2026
• Dates: February 17-19, 2026
• Venue: Las Vegas Convention Center
• City: Las Vegas, Nevada, United States

The fair is considered a key platform for establishing commercial relationships, understanding global trends, and diversifying export markets.

Why Participate as a Guanajuato Producer?

Participation in SOURCING at MAGIC offers strategic benefits for companies in the footwear sector:

• Direct access to North American buyers
• International brand and manufacturing positioning
• Exploration of new business opportunities
• Insight into global trends and market behavior
• Customer diversification and export growth

CICEG’s objective is for Guanajuato companies to consolidate their presence abroad and strengthen their global competitiveness.

Available Support for Participation in Guanajuato

Interested companies can access the Commercial Promotion Program, which supports the reimbursement of space rental fees at trade fairs and exhibitions.

Support amounts:

• Local modality: up to 10,000 pesos
• National modality: up to 25,000 pesos
• International modality: up to 40,000 pesos

The program has no registration fee.

How to Register Step-by-Step in Guanajuato?

• Access the corresponding registration link
• Attach requested documents and information
• Register the citizen’s portfolio
• Access the program link
• Check email and follow instructions
• Click on the received link
• Fill out the form and attach documentation
• Receive email validation
• Await committee resolution
• If approved, receive instructions via email
• Consult the refund application date

Requirements for Participation in Guanajuato

Individuals

• Valid official identification
• CURP
• Proof of business address (max. 3 months old)
• Tax Situation Certificate (max. 2 months old)
• Positive opinion of tax compliance from SAT
• Itemized invoice for space rental

Legal Entities

• Articles of incorporation
• Power of attorney for the legal representative
• Official identification of the legal representative
• CURP of the legal representative
• Proof of tax domicile
• Tax Situation Certificate
• Positive opinion from SAT
• Itemized invoice for space rental

Contact and Information in Guanajuato

CICEG – Program Coordination

• Contact: Katia Hernández
• Email: katia.hernandez@ciceg.org
• Cell: 477 394 7849

Commercial Promotion Program – Municipality of León

• Email: promocion.comercial@leon.gob.mx
• Phone: 477 764 04 00, extensions 19 or 30

Guanajuato and Mexican Footwear, Towards the International Market

With this open call, Guanajuato reaffirms its role as one of Mexico’s main footwear industrial hubs, empowering its companies to cross borders, generate new business, and position Mexican manufacturing talent on global stages like Las Vegas.

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